Post 3: Song Details

We chose to use Canterbury-Lost in the basement because it fit in with the genre we want to do. They are a British Indie Rock band which was perfect for our group. The song is also upbeat which helped us with editing as it's much easier and faster to cut between clips. The lyrics work well with what we wanted to portray in our music video so it all fit nicely together.

Post 2: Roles

We assigned each one of us a certain role to help with making the process quicker and easier to get done. I have the role of making sure the scene looks good and what we planned out, including props background and the costumes the characters are wearing. I am also in charge of the sound, so that means making sure the video matches the audio. Harry has the most experience in creating media which is why he the editor of the music video, this role ensures that the video cuts to the beat of the song and works well with the lyrics. Hannah has taken the role of camera and lighting. This role ensures the scene is well lit, or in the way we want it and also make sure we have a camera to work with and in charge of all the camera shots and angles. Finally Demi has taken the role as director. We chose this because she she shows leadership skills in the group, she will make sure everything's in order and worked well within the scene.

Graphs

From looking at this graph of the gender of the audience, we can see that more females took part in the questionnaire than males. It was pretty close but we can see that there was 41 females and 39 males that took part.

We gave the questionnaire to 80 people between us and there was a higher percentage of people that preferred a narrative to the music video rather than a live performance. This helps us to understand what the audience like and gives us ideas of what sort of music video were are going to create. As well as knowing which type of video will attract more alternative/indie rock fans.

The main age group that was chosen was 16-24 this shows us that the younger generation listens to more Indie rock music than the older generation does this gives us ideas to aim our music video at the younger aged people because they listen to it more than others. 

From looking at this graph of what people expect the style of indie rock videos to be like, there was a large percentage of it being individual and it being dark and mysterious. This helps us to understand the audience and what they like to see, these results help us to ensure that we make our music video different and distinctive.

This graph shows me that many people expect to see the band and the instruments used in a indie rock music video. this allows us to grasp the concept of indie rock videos and how they are sterotypically seen. I think we should use many close ups and mid shots of the artists and the instruments as they play an important role in the music video.

A large percentage of people think a guitar is the main instrument when watching an indie rock music video. This chart shows us that we should use guitars and electric guitars to make it most appealing to the target audiences.

Record Labels

Cd cover research

This album is by the Kaiser Chiefs (Employment). They used a leather look to make their album stand out from others and catch the eyes of the target audience. In the centre of the album is the Band name and title which is inside a bright yellow box which i feel makes it stand out that bit more. To me i feel they themed their album cover as a book, i think this looks effective and is not very typical of an indie rock band. The back is coloured but isnt very appealing, they have used quite neutral colours. They have the usual list of songs on the back but the fact that they put their website on the bottom of their album which i feel is something completely different and original for a rock band let alone any other album.

Conventions of an indie rock music video

Some of the conventions of Rock Music Videos are:

• Shows the artist or band throughout the whole video
• Usually starts quite calm, but changes when beat kicks in
• Close up of artists and characters shown in video
• May be black and white
• Shows band performing throughout 
• Some special effects
• Performance – often seen in indie music videos as it shows they play their own stuff, they are talented and it makes it appear more of a live performance.
• Some times has a narrative

Indie Rock Moodboard

I feel that Rock is mainly represented with dark clothing, that wear lots of eye make up and smash things here and there. Most Rock videos i have seen use electric guitars and drums this is quite typical of Rock music videos. Many rock music videos show some sort of going against what they have been told to do and becoming boisterous. Whereas the genre we are looking at is Indie Rock which shows a different side to Rock and is more sensitive.