Conventions of an indie rock music video.
- Artists appears and lip syncs
- throughout the music video the track s played
- Narrative throughout
- Cutting to the beat
- Dynamic camera movements
We stuck to all of these conventions
We experimented to make our different as well as following a convention.
There was one we went against
When there is a change in location, the costumes change.
We went against this convention as we wanted to show the confusion and abnormal idea of the main characters situation. It shows that it is happening there and then, he walks through one door however he comes out somewhere completely different. We needed to keep in the same costume otherwise the audience wouldn't understand the confusion the main character is feeling.
The indie rock bands cd covers have texts in the bind of the cd. We used this.
The photo taken for the advert is used for the whole advert. We also did this.
However we went against the convention of the artists not appearing on the album cover - We put all 3 band members on the front cover. As they had UV paint on their faces we know it will attract attention. However its not showing their true identity as they all have this paint on their faces sort of like a mask but this still delivers the point that they are all individuals as all the band members have different UV designs.