Monday, 2 September 2013

Conventions Of A Music Video

  • Artist appearing in the video 
  • The video will be based around a concept rather than a story
  • The artist will perform throughout the video, either dancing, playing instruments or gesturing
  • The video will contain a range of camera movements to create a dynamic look (energy) most often tracks, cranes and whip pans 
  • The video will usually have 3 or more different locations, which may change with each verse/chorus
  • The costumes will match the locations and will often change when they change
  • Artist will usually lip synch along with the lyrics
  • There will usually be sections of the video that are filmed in a studio, most often the performance parts
  • The video will usually contain some kind of narrative, often intercut with performance shots
  • The video may often use high angles to create a vulnerable or sexy look, or low angles to create a dominant or powerful look
  • The song will be the soundtrack to the whole video, it will start and end when the music starts and ends
  • There will be a wide range of different shot types/angles in each location to allow for dynamic and non-repetitive editing
  • The editing will cut to the beat, and will be montage editing
  • Quite often a slow motion effect is used to create a sexy or slick feel
  • The video will use mostly close ups for the lip synch , mid/long shots for performance and extreme close ups for cutaways

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